How Employer Brand Teams Can Respond to a Crisis


What happens to employer branding in a time of crisis?

In this special episode responding to the global crisis surrounding COVID-19, Jörgen Sundberg and Andy Partridge connect on how employer brand teams can respond and what Link Humans is doing to help clients.

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Have a listen to the episode below, keep reading for a summary and be sure to subscribe to the Employer Branding Podcast.

Listen on Apple PodcastsSpotifyStitcher or Soundcloud.

In this episode you’ll learn:

  • Why a downturn doesn’t mean there won’t be talent challenges
  • How the focus of employer brand is shifting
  • What employer brand teams can do when the company is not hiring
  • How talent will evaluate an employer’s response to this crisis
  • Shaping up the employer brand strategy for when the economy picks up again
  • Andy’s & Jorgen’s views on how to use this time effectively

More resources here:



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